ADM Animal NutritionTM, cooperation partner of Anco and US distributor for Anco FIT, recently launched an ADM exclusive digital sales tool called MycoLogic Feed Manager. This is an iPad app designed to effectively evaluate the nutritional needs of livestock through a quick and thorough digital assessment on farm.
The assessment begins with a brief in-app questionnaire which sales reps can walk through one-on-one with customers. The multi-question audit uses a decision tree algorithm to analyze the individual nutritional needs of each farm, deduce which, if any, naturally occurring toxins may be present in the region, and generate a recommendation specific to the environment, location, and on-farm challenges of that customer.
In addition, the MycoLogic Feed Manager app provides ADM representatives with easy access to a library of research, product brochures, and presentations to educate customers on ADM’s portfolio of nutritional offerings.
“ADM Animal Nutrition is committed to customer service and is always looking for ways to personalize products and services for our customers,” says Ruben Beltran, product manager for ADM Animal Nutrition. “With the help of the MycoLogic Feed Manager app, we can assess customer needs on an individual basis and recommend tailored solutions that make an impact on their day-to-day operations and ultimately their bottom line.”
ADM Animal Nutrition is distributor for the Anco FIT product line in North America.