This month Anco had its first MindXchange distributor seminar. Anco FIT distributors from 32 different countries came together in Vienna to exchange their experiences, explore Anco FIT research and work together to exceed expectations in customer experience.
Origin for MindXchange
ANCO expanded successfully on a global scale over the past 2.5 years. This would not have been possible without the efforts and dedication of our partners.
MindXchange came to life to build on our network across the globe.
As the name MindXchange suggests, participants at this distributor seminar benefitted from the exchange of experience with Anco FIT in different parts of the world and hearing about global ANCO activities and research.
What we learned from each other:
• How to position Anco FIT
• How to sell Anco FIT
• How to test Anco FIT
• What works in different markets
• What matters to customers in different markets
What united us during the MindXchange event:
Working together towards building excellence in customer experience.
Dr. Kostas Mountzouris from the Agricultural University of Athens presented the latest findings with Anco FIT Poultry on the gene expression profile of the antioxidant defense system in broilers and explained how this can be linked to positive effects seen on performance and product quality indices.
Dr. Mountzouris commented: “Gut agility is an exciting new concept and the results we have seen with Anco FIT Poultry having the ability to up-lift the host intestinal antioxidant and cyto-protective shield are very promising and in line with the core functions of the gut agility activator. It would also be worth pursuing the responses on product (e.g. meat) quality further”
The research session concluded with a visit to the Department of Physiological Chemistry at the University of Vienna. This was an opportunity for a more hands-on experience with some of the labs that are currently carrying out more research on the mode of action of Anco FIT.
Case studies on results and success with Anco FIT in different regions across the globe encouraged the exchange of further experiences and discussion with the gut agility activator:
Brazil: Underlining the positive university trial results with Anco FIT Poultry, Marcelo Ziani from Evance and Marcelo Blumer from Anco Brazil presented the positive impact of Anco FIT Poultry seen under commercial conditions in large broiler production systems in Brazil.
Slovakia: Noack in Slovakia also had very positive results to share on Anco FIT Poultry in layer breeders in a commercial situation. Jan Mendel, from Noack Slovakia commented: “Our customer started using Anco FIT Poultry because they saw an improvement in laying percentage in the later laying stages that was big enough to give a significant economic return.”
Taiwan: Vick Chung from Vetnostrum shared how their launching strategy enabled a successful market entry for Anco FIT particularly in the pig sector of Taiwan.
Czech Republic: Arne Huvar from Noack highlighted an overall positive effect on milk component yields seen with Anco FIT in Czech dairy farms.
Canada: Canada also reported better milk component yields and some effects on reproductive parameters in response to Anco AC in dairy cows. Maxime Tarte, from ADM Animal Nutrition in Canada shared how his team gained confidence in the product, because of the return on investment seen with it.
Thanks for coming and contributing
Thank you to all participants for their valuable contributions, feedback and willingness to share throughout the event. MindXchange was great fun thanks to you and we are growing stronger together because of it.