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Asia: Why the demand for products like Anco FIT is increasing

In Asia, the livestock industry is the most crucial part of agricultural development and has been growing at an unprecedented pace in the last few decades. Livestock products contribute 40% of the total agricultural output in global sales and are growing faster than any other agricultural sub-sector.

Increasing demand for animal protein

Rapid population growth, urbanization, and improving lifestyles for the people of Asia have resulted in more diversified dietary patterns in the past few decades, which have driven growth of the livestock sector. The annual growth in consumption of eggs, meat, and milk in Asia is projected at 9.08, 7.99 and 11.85%, respectively, which is greater than the projected global rate (5.58, 5.41, and 3.43%). While forecasts vary, many believe the world’s consumption of poultry meat will have grown by 27 percent by 2023, and 40 per cent of this growth will be attributable to Asia.

With increasing annual livestock production, the demand for feedstuffs is also increasing. However, a drastic gap exists between feedstuff production and the rapid expansion of the livestock industry.

Efficiency in animal production becoming essential

Asia’s poultry producers will have to become more efficient, if they are to continue to supply Asia’s consumers with affordable chicken meat and respond to growing demand. Many Asian countries are relatively high cost when compared with the U.S. and Brazil, and this, to some extent, is due to comparatively low levels of integrated production in the poultry industry, which will need to change.

Food safety concerns

Public attention to food safety has grown over the years in Asia. Food-borne diseases impose a heavy social and economic burden on communities. In the context of international food trade, the imposition of bans in consideration of food safety has resulted in economic losses for exporting countries. For example, the estimated direct cost of the mycotoxin contamination of corn and peanut in Southeast Asia amounts to several hundred million US dollars annually. The prevalence of mycotoxins such as aflatoxin, DON and zearalenone in raw feed materials and finished feed were found to be the highest in Asia compared to other regions in the world (Figure 1, Pinotti et al 2016).

Changes in animal husbandry practices, and the adoption of modern intensive agriculture, if not properly monitored and assessed, may have serious implications for food safety. For instance, the use of antibiotics in animal feed to increase growth rates has raised concern about the transfer of antibiotic resistance to human pathogens.

Demand for reduction in AGPs

The implementation of policies that restrict the use of antimicrobials of critical importance is particularly urgent. The use of antibiotic growth promotors (AGPs) has recently been the subject of much discussion in the region. In 2015 Thailand took a major step by banning the inclusion of AGPs. It is likely that other countries will follow suit, and the momentum is increased for implementing policies that restrict the use of certain antimicrobials in animal production in the region. It is expected that this will be facilitated, given the stated drive towards a single market and equitable economic development within the Southeast Asian region.

Southeast Asia is an area of great economic dynamism. In recent years, it has experienced a rapid rise in the levels of animal product production and consumption. The region is regarded as a hotspot for infectious diseases and antimicrobial resistance.

Why Anco FIT?

The Anco FIT product range has been developed to empower animals to adapt to nutritional stress factors more efficiently. When added to diets it provides cost-effective support to the animal in the face of nutritional challenges and provides a natural alternative to help reduce the need for antibiotic growth promotors for efficient productivity and safe food production.

Presence of ANCO in Asia

Anco’ s presence in Asia is growing, with distributors for the Anco FIT product range already appointed in Vietnam, Malaysia, Taiwan and Bangladesh.