Businesses that did not understand why agility matters to business success are waking up to just how much it matters in the face of the Covid 19 crisis. This is true for any industry including agriculture.
How do you respond to Covid 19?
Remember what happened to the Titanic in the face of an iceberg? Businesses, industries, governments and individuals all over the world are now tested for how quickly they can adapt to a major disruption and spot the opportunities. Everybody is faced with the same question, “How do we respond to Covid 19?” Individual response and the speed of it will matter to the health and economic outcome of the crisis for each of us, businesses, industries and nations all the same. Nature created the perfect storm to test personal agility levels and those of businesses.
“It is not the strongest that survive – it is the most adaptable to change”- – Charles Darwin
Organizational agility or business agility
Business agility, also known as organizational agility, is the capability of a business to be adaptive and flexible through a changing environment and to overcome challenges as they surface with minimal impact to the business. Times of crisis tells businesses just how agile they are. As change is happening so fast, companies need to be able to do these things very quickly to optimize operations for peak performance, exploit opportunities and mitigate risks. Agility is all about how we as individuals and organizations respond to challenges and at what speed, which will ultimately determine the impact the challenge will have on us and on organizations.
“Research shows that in a volatile and uncertain world agility separates the best from the rest.” – Krupp (2020)
In the current crisis leaders must be highly agile to break free of old mental models and politics or business as usual. They need to be able to learn and adapt fast. Agile leaders demonstrate four skills in times of crisis: adaptability, resilience, learning, and foresight:
• Adaptability – Shifting priorities quickly due to rapidly changing external and internal dynamics
• Resilience: Bouncing forward from setbacks and failure
• Learning: Testing assumptions, failing fast, and continuously iterating in real time
• Foresight: Anticipating and being prepared to pivot with market changes
Agility and adaptability are critical to farming
Farming deals with a lot of uncertainties and changes at its best. Therefore, successful farming relies on the producer’s or farmer’s capacity to respond to changing markets, environmental conditions and consumer preferences. So, the future of farming lies in an agile production system and this has only been exacerbated by the Covid 19 crisis. The most sustainable thing to do is focus on those things over which a farm has direct control. Of those the most critical is agility, which enables the producer to continuously adjust what he does to take advantage of external factors or at least reduce the potential negative impact on the business.
Our food production system needs resilience in the face of a volatile trade environment and climate change. Again, this is why speed is of the essence and agility matters in agriculture.